Leadership Skills for All: How Anyone in a Practice can Maximize their Personal Leadership Potential
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Aiming for Five Stars: Building Positive Reviews
Veterinary teams spend a lot of time worrying about negative online reviews, but are you doing all that you can to combat them? A few bad reviews can certainly be detrimental to a practice, but in a sea of dozens (or hundreds) of good reviews, they barely make a dent if at all. Focus on…
Cultivating the Client Behaviors You Want Through Marketing Efforts
Use your marketing to subtly nudge and facilitate your clients to take the actions that benefit your practice and your team. Go beyond getting them to book that appointment, shop online or request a refill. Get them to do it in the way that is most efficient for your team and/or provides the best client…
Comprehensive Marketing Plans
It’s not just about posting on your clinic’s Facebook page or sending out an e-newsletter. It’s not just the sponsorship at a local football game or the new sign out front. Successful marketing plans are like multimodal disease management- there’s not one single therapy that treats a complex condition. Just like we weave medications, therapies,…
Cyberbullying
Take concrete steps to prevent cyberbullying attacks across social media channels. Establish safeguards to limit or regulate outsider access to publishing content on your pages. Learn how to set up alert and notification systems to enable so you can be notified of negative activity instantly. Discuss recommendations for monitoring and responding to online reviews (both…
How to Prove Social Media ROI
Finally get the answers to that popular question- “what’s the return on investment for my social media?” The data is there- if you’re looking for it. Too often, veterinary teams are quick to throw in the towel or write off social media as an untrackable expense without implementing the necessary measures to track success. This…
Social Media 2022: What’s In, What’s Out and How to Decide what’s Worth It for Your Practice
In the era of post-pandemic changes, short-staffed practices and emerging platforms, it’s hard to know what to focus on for your practice’s social media– and you can’t do it all. Learn how to decide what’s in, out and worth it for your practice and team. Course Handout Course Details
Using Social Media Without Impacting Work-Life Balance
Social media use is ubiquitous– most of us now use it personally and professionally. How can we do both, safely and effectively? Learn how to make the most out of social media without being glued to your phone. Course Handout Course Details
Using Your Diagnostic Skills to Assess Practice Financial Health
You think like a veterinarian not like an accountant. So how can you excel at managing the finances of your practice without having to go to business school? Despite preconceived notions, understanding practice finances is not that dissimilar from understanding medical diagnostics. Much like we use diagnostic tests to assess an animal’s health, it is…
There’s More than One Way to Treat a Cat: A Practical Approach to the Spectrum of Care
Do you find talking about money stressful? In school, we learn gold standard medicine, but in practice, we must balance client financial limitations with the best interest of our patients. There are flexible ways to get the information we want and need while still working within a client’s means by embracing the concepts of spectrum…