You think like a veterinarian not like an accountant. So how can you excel at managing the finances of your practice without having to go to business school? Despite preconceived notions, understanding practice finances is not that dissimilar from understanding medical diagnostics. Much like we use diagnostic tests to assess an animal’s health, it is…
Use your marketing to subtly nudge and facilitate your clients to take the actions that benefit your practice and your team. Go beyond getting them to book that appointment, shop online or request a refill. Get them to do it in the way that is most efficient for your team and/or provides the best client…
Finally get the answers to that popular question- “what’s the return on investment for my social media?” The data is there- if you’re looking for it. Too often, veterinary teams are quick to throw in the towel or write off social media as an untrackable expense without implementing the necessary measures to track success. This…
Course description here… Course Handout Course Details
Course description here… Course Handout Course Details
Course description here… Course Handout Course Details
Veterinary teams spend a lot of time worrying about negative online reviews, but are you doing all that you can to combat them? A few bad reviews can certainly be detrimental to a practice, but in a sea of dozens (or hundreds) of good reviews, they barely make a dent if at all. Focus on…
Course description here… Course Handout Course Details
Course description here… Course Handout Course Details
It’s not just about posting on your clinic’s Facebook page or sending out an e-newsletter. It’s not just the sponsorship at a local football game or the new sign out front. Successful marketing plans are like multimodal disease management- there’s not one single therapy that treats a complex condition. Just like we weave medications, therapies,…