Comprehensive Marketing Plans

Comprehensive Marketing Plans

It’s not just about posting on your clinic’s Facebook page or sending out an e-newsletter. It’s not just the sponsorship at a local football game or the new sign out front. Successful marketing plans are like multimodal disease management- there’s not one single therapy that treats a complex condition. Just like we weave medications, therapies,…

Cyberbullying

Cyberbullying

Take concrete steps to prevent cyberbullying attacks across social media channels. Establish safeguards to limit or regulate outsider access to publishing content on your pages. Learn how to set up alert and notification systems to enable so you can be notified of negative activity instantly. Discuss recommendations for monitoring and responding to online reviews (both…

How to Prove Social Media ROI

How to Prove Social Media ROI

Finally get the answers to that popular question- “what’s the return on investment for my social media?” The data is there- if you’re looking for it. Too often, veterinary teams are quick to throw in the towel or write off social media as an untrackable expense without implementing the necessary measures to track success. This…

Anesthesia in the Critical Patient

Anesthesia in the Critical Patient

The best anesthetic monitor has always been the veterinary technician. When critically ill or injured patients require anesthesia and a delay is not possible, the technician will need to bring their best skills. I will cover all the basic to advanced monitoring techniques and their applications including pulse oximetry, capnography, blood pressure monitoring (invasive and…

Tips for Managing Canine Otitis Externa

Tips for Managing Canine Otitis Externa

Otitis is the inflammation and/or infection of the ear, and it is a very frustrating disease for animals and pet-owners. Otitis is further characterized by the extent of disease present, and is generally categorized as pinnal dermatitis, otitis externa, otitis media, and otitis interna. All types of otitis are secondary to primary disease processes and…