Beating the ‘Bugs’–Sterilization is Instrumental
Heidi Reuss-Lamky reviews best practices in sterilzation of surgical instruments and equipment Course Handout Course Details
Role of the Veterinary Surgical Scrub Technician
Heidi Reuss-Lamky reviews best practices and duties of the veterinary surgical scrub technician Course Handout Course Details
The Pain Stops Here: Locoregional Anesthetic Techniques
Heidi Reuss-Lamky reviews locoregional anesthetic techniques Course Handout Course Details
It’s a Wrap! Bandaging for Beginners
Heidi Reuss-Lamky reviews bandaging techniques and tips. Course Handout Course Details
Social Media for the Tech-Challenged and Camera Shy DVMs
Successful social media use doesn’t have to require a doctorate degree in geek-speak. Get an overview of social media platforms, tips for starting out, and strategies to boost your confidence behind the camera. Course Handout Course Details
Aiming for Five Stars: Building Positive Reviews
Veterinary teams spend a lot of time worrying about negative online reviews, but are you doing all that you can to combat them? A few bad reviews can certainly be detrimental to a practice, but in a sea of dozens (or hundreds) of good reviews, they barely make a dent if at all. Focus on…
Cultivating the Client Behaviors You Want Through Marketing Efforts
Use your marketing to subtly nudge and facilitate your clients to take the actions that benefit your practice and your team. Go beyond getting them to book that appointment, shop online or request a refill. Get them to do it in the way that is most efficient for your team and/or provides the best client…
Comprehensive Marketing Plans
It’s not just about posting on your clinic’s Facebook page or sending out an e-newsletter. It’s not just the sponsorship at a local football game or the new sign out front. Successful marketing plans are like multimodal disease management- there’s not one single therapy that treats a complex condition. Just like we weave medications, therapies,…
Cyberbullying
Take concrete steps to prevent cyberbullying attacks across social media channels. Establish safeguards to limit or regulate outsider access to publishing content on your pages. Learn how to set up alert and notification systems to enable so you can be notified of negative activity instantly. Discuss recommendations for monitoring and responding to online reviews (both…
How to Prove Social Media ROI
Finally get the answers to that popular question- “what’s the return on investment for my social media?” The data is there- if you’re looking for it. Too often, veterinary teams are quick to throw in the towel or write off social media as an untrackable expense without implementing the necessary measures to track success. This…