Use your marketing to subtly nudge and facilitate your clients to take the actions that benefit your practice and your team. Go beyond getting them to book that appointment, shop online or request a refill. Get them to do it in the way that is most efficient for your team and/or provides the best client…
It’s not just about posting on your clinic’s Facebook page or sending out an e-newsletter. It’s not just the sponsorship at a local football game or the new sign out front. Successful marketing plans are like multimodal disease management- there’s not one single therapy that treats a complex condition. Just like we weave medications, therapies,…
Take concrete steps to prevent cyberbullying attacks across social media channels. Establish safeguards to limit or regulate outsider access to publishing content on your pages. Learn how to set up alert and notification systems to enable so you can be notified of negative activity instantly. Discuss recommendations for monitoring and responding to online reviews (both…
Finally get the answers to that popular question- “what’s the return on investment for my social media?” The data is there- if you’re looking for it. Too often, veterinary teams are quick to throw in the towel or write off social media as an untrackable expense without implementing the necessary measures to track success. This…
In the era of post-pandemic changes, short-staffed practices and emerging platforms, it’s hard to know what to focus on for your practice’s social media– and you can’t do it all. Learn how to decide what’s in, out and worth it for your practice and team. Course Handout Course Details
Social media use is ubiquitous– most of us now use it personally and professionally. How can we do both, safely and effectively? Learn how to make the most out of social media without being glued to your phone. Course Handout Course Details
The best anesthetic monitor has always been the veterinary technician. When critically ill or injured patients require anesthesia and a delay is not possible, the technician will need to bring their best skills. I will cover all the basic to advanced monitoring techniques and their applications including pulse oximetry, capnography, blood pressure monitoring (invasive and…
This presentation covers the diagnostic and therapeutic approach to IMT with brief discussion on comorbidities including Vector-borne diseases and IMHA, as well as practical approaches to case management. Course Handout Course Details
Otitis is the inflammation and/or infection of the ear, and it is a very frustrating disease for animals and pet-owners. Otitis is further characterized by the extent of disease present, and is generally categorized as pinnal dermatitis, otitis externa, otitis media, and otitis interna. All types of otitis are secondary to primary disease processes and…
Toxicities are commonly encountered in both the emergency room and general practice. This program will review the general approach to toxicities as well as treatment and monitoring of specific, commonly encountered toxins. Course Handout Course Details