Successful social media use doesn’t have to require a doctorate degree in geek-speak. Get an overview of social media platforms, tips for starting out, and strategies to boost your confidence behind the camera. Course Handout Course Details
Veterinary teams spend a lot of time worrying about negative online reviews, but are you doing all that you can to combat them? A few bad reviews can certainly be detrimental to a practice, but in a sea of dozens (or hundreds) of good reviews, they barely make a dent if at all. Focus on…
Use your marketing to subtly nudge and facilitate your clients to take the actions that benefit your practice and your team. Go beyond getting them to book that appointment, shop online or request a refill. Get them to do it in the way that is most efficient for your team and/or provides the best client…
It’s not just about posting on your clinic’s Facebook page or sending out an e-newsletter. It’s not just the sponsorship at a local football game or the new sign out front. Successful marketing plans are like multimodal disease management- there’s not one single therapy that treats a complex condition. Just like we weave medications, therapies,…
Take concrete steps to prevent cyberbullying attacks across social media channels. Establish safeguards to limit or regulate outsider access to publishing content on your pages. Learn how to set up alert and notification systems to enable so you can be notified of negative activity instantly. Discuss recommendations for monitoring and responding to online reviews (both…
Finally get the answers to that popular question- “what’s the return on investment for my social media?” The data is there- if you’re looking for it. Too often, veterinary teams are quick to throw in the towel or write off social media as an untrackable expense without implementing the necessary measures to track success. This…
In the era of post-pandemic changes, short-staffed practices and emerging platforms, it’s hard to know what to focus on for your practice’s social media– and you can’t do it all. Learn how to decide what’s in, out and worth it for your practice and team. Course Handout Course Details
Social media use is ubiquitous– most of us now use it personally and professionally. How can we do both, safely and effectively? Learn how to make the most out of social media without being glued to your phone. Course Handout Course Details
The best anesthetic monitor has always been the veterinary technician. When critically ill or injured patients require anesthesia and a delay is not possible, the technician will need to bring their best skills. I will cover all the basic to advanced monitoring techniques and their applications including pulse oximetry, capnography, blood pressure monitoring (invasive and…
This presentation covers the diagnostic and therapeutic approach to IMT with brief discussion on comorbidities including Vector-borne diseases and IMHA, as well as practical approaches to case management. Course Handout Course Details